Missing 1990's Country Music While Acknowledging Things Change

I wish they were making country music like they did in the 1990’s. As my favorite artist Alan Jackson celebrates his 25^th year in country music, I find current state of country music to be less than appealing. I like some of the acts, but on the whole it is more or less songs about the same things – trucks, beer, hot women, etc.

The music industry as a whole has changed. Full length albums are out. Album sales are now small and unimportant. Instead the music industry is now about hit singles and touring. This ironically was how things use to be in country music. The 50, 60, and first half of the 70’s were all about hit singles and touring while album sales were small. Then Willie Nelson, Waylon Jennings, Kenny Rogers, and Alabama came along and large album sales totals became the thing to have.

What once was is not likely coming back. As time moves on things change, but it does not mean we cannot remember and relive great music from our past. I encourage anyone who likes good music to check out great country artists like Alan Jackson, Brooks & Dunn, Reba McEntire, Vince Gill, Clint Black, and two personal favorites of mine Patty Loveless and Pam Tillis.

I learned long ago we do not all like the same thing, and that is a good thing. If we all liked or disliked the same thing life would become monotonous. And while Taylor Swift and Jason Aldean are disliked by many, they are also loved by many.

I started this blog as a graduate school project. I got that Master of Science degree expecting to get a one job field and ended up in another. Life does not always go as planned. Country Music use to be something super important to me. I loved listening to it. I bought lots of albums and went to lots of concerts. But like Taylor Swift – who is following the Olivia Newton John plan on how to morph from a country to a pop star – we all change. I still like to listen to country music, and but I don’t buy albums or go to many concerts much anymore. Part of it is the money it cost; part is the lack of good music from the current artists.

I missed out on the Garth Brooks show here earlier this year, and I will miss out on the Kenny Chesney – Jason Aldean show at Target Field. That is what happens when you cannot afford $200-$500 evening that includes concert tickets, parking, food and beverage. Back in the 90’s I saw Alan Jackson and Faith Hill $25 and got free parking at the Minnesota State Fair. Oh how things have changed.

Country music has changed from the 90’s too. Some think for the better, some think for the worse. I tell people it is okay to think either way. I have my opinion, but that does not have to be yours. 

Country Power Index (CPI)

For the fun of it I decided to assign 1 point for every million albums sold, every #1 song, every top 10 song, every CMA award, and every ACM award a country music artist achieved over their career. For example if you had sold 10 million records, had 10 #1 songs, had 30 top 10 songs, won 5 CMA’s and 5 ACM’s you would have 60 points. Artists with say 10.5 million records sold would get 10.5 points.

I used RIAA certifications to measure album sales, and Billboard Magazines country charts to measure #1 and top 10 country songs.

Of course there are possible inequities in this process as older artists from the 60’s and 70’s were not credited with selling as many albums as they did, and in the last few years record sales have flagged due to people just digitally downloading the songs they like rather than buying the whole album. On the other hand older artists had longer careers as artists who could chart songs meaning they were able to amass more top 10 and #1 singles.

Also Brooks & Dunn won a lot of CMA and ACM awards for being vocal duo of the year when really they had no competition whereas male and female solo artists had a great deal more competition for their awards.

I call my measurement the Country Power Index or CPI. Of course CPI does not measure artistic impact, so whether someone is considered a great singer or whether they have classic songs that will last beyond their lifetime is not factored in. Instead CPI shows an artist dominance of the airwaves, retail sales, and award shows.

I also want to point out that while I did my best to be accurate, there could be mistakes in these calculations.

Here now are the top 15 artists of all-time and their scores:

George Strait – 228

Garth Brooks – 207

Alan Jackson – 150.5

Alabama – 150

Reba McEntire – 139.5

Merle Haggard - 136.5

Conway Twitty - 131

Brooks & Dunn – 130

Tim McGraw – 125

Eddie Arnold – 123

Kenny Rogers – 119

Willie Nelson – 109

George Jones - 108

Dolly Parton – 105.5

Ronnie Milsap – 102

Notice only 2 female artists (Reba & Dolly) show up. This proves what has long been known – that country music has always been a male artist format. Otherwise I am not surprised who is on this list as each of these artists were dominate forces in country music for many years.

In case you are looking for country icons named Johnny, Waylon, Loretta, and Tammy. Here are their scores:

Johnny Cash – 96

Waylon Jennings – 86.5

Loretta Lynn – 84.5

Tammy Wynette - 59.5

Here are the top 5 amongst those artists who emerged in the 80’s. You could point out Strait and McEntire benefitted from having great success in the 90’s as the well 80’s while the other 3 artists on this list earned most of their points during the 80’s. I did not have the time to break out Strait and McEntire’s scores by decade. It would have be interesting to see how made points they earned in each decade.

George Strait – 228

Alabama – 150

Reba McEntire – 139.5

Hank Williams Jr. – 82.5

Randy Travis – 75.5

Here are the top 10 amongst artists who emerged in the 90’s. In case you are wondering – and I am sure someone is – Billy Ray Cyrus scored a 19.5 and LeAnn Rimes a 33.

I think this list includes most of the dominate artists of 90’s though again you could point out many of the artists (Chesney and Keith especially) earned point in the 2000’s as well as the 90’s.

Garth Brooks – 207

Alan Jackson – 150.5

Brooks & Dunn – 130

Tim McGraw – 125

Kenny Cheseny - 93

Toby Keith – 86

Shania Twain – 75

Vince Gill – 75

Dixie Chicks – 68.5

Faith Hill – 67.5

Here are the top 5 artists amongst those who emerged in the 00’s. Paisley has won a bunch of awards which is why he is so out front. Underwood and Swift have amassed their numbers with far fewer years in the industry than the others, so I expect them to eventually overtake Urban and RF.

Brad Paisley – 80

Rascal Flatts – 69

Keith Urban – 51.5

Carrie Underwood – 48

Taylor Swift - 39

Finally a look at the group of country artists who in 1989 revived country music, and set the stage for all the success country music has achieved since. They are collectively called the Class of 89. While officially the group consists of Garth, Alan, Clint, Travis, and Mary Chapin. I also added Vince and Lorrie as both really had their commercial breakthrough in 1989.

Garth Brooks – 207

Alan Jackson – 150.5

Vince Gill – 75

Clint Black – 58.5

Travis Tritt – 39

Lorrie Morgan – 24.5

Mary Chapin Carpenter – 22.5

If this was 1995 I would have told you that Black, Tritt, and Carpenter would have had higher scores. However that is not the case. It just proves you have to judge an artists career over an extended period of time, and in its own way CPI does just that.

CMA Awards 2010

On Wednesday night the country music industry decided to anoint Miranda Lambert as the next superstar of country music. Lambert won big at Wednesday night’s CMA Awards taking home awards for Female Vocalist of the Year, Album of the Year, and Music Video of the Year. Her song “The House That Built Me” won Song of the Year, while Lambert’s future husband Blake Shelton won Male Vocalist of the Year and Vocal Event of the Year.

Artist such as Vince Gill, the Dixie Chicks, and Keith Urban have received similar pushes from the country industry, and reaped great success because of it. Of course success is only fleeting, so Ms Lambert should enjoyed her time at the top while she can.

With Lambert’s accession country music is now dominated by 3 major female superstars (Taylor Swift, Carrie Underwood, and Lambert) and 2 groups (Lady Antebellum and Zac Brown Band). Solo male artists exist, but none is at the level of these five artists. There may not be a lot of female artists having success, but the ones that are, are at the very top.

Other CMA Award show thoughts:

Jason Aldean & Kelly Clarkson “Don’t You Wanna Stay?” was excellent, and I think the performance will help the song become a signature hit for Aldean. I don’t think Aldean is the greatest vocalist, but his CMA performance was one of his better ones, while Clarkson simply was the best vocalist of the night. I have always believed Kelly Clarkson is a country singer at heart, and given the right material could be one of the greatest country music singers ever.

Sugarland looked like fools while performing “Stuck Like Glue”. Some people like the song, some don’t, but those stupid customs (they look like something out of the Nutcracker), and Jennifer Nettles quirking vocal performance will come back to haunt them. That’s a shame because Nettles can be a gripping vocalist when she just stands there and sings.

Taylor Swift performance of “Back to December” was her best on live television in a long time. The song itself is good, and the fact it was a ballad in the midst of night that feature mostly rocking songs aided its appeal. People who dislike Swift will immediately attack anything she does, while those that love her will defend anything she does. This is the life of a superstar just ask Garth Brooks and Shania Twain.

I was also into Dierks Bentley’s “Up on the Ridge” and the Zac Brown Band/Alan Jackson “She’s Walking Away” because I like bluegrass and Alan Jackson.

I have never really been into Brad Paisley’s music or Brad Paisley the man, but his emotional acceptance of the Entertainer of the Year Award put him in a very good light. It showed him as a real human being whose drive to make music was fueled by motivations his fan can indentify with. This will likely be the peak of Brad Paisley career, and if it is he will be able to look back satisfied that he correctly acknowledged the role his family and fans played in getting him to that moment.

Finally since I have been watching the CMA’s forever here is a list of people who have won CMA Entertainer of the Year since 1990 – George Strait, Garth Brooks, Vince Gill, Alan Jackson, Brooks & Dunn, Shania Twain, Dixie Chicks, Tim McGraw, Kenny Chesney, Keith Urban, Taylor Swift, and Brad Paisley. Reba McEntire won back in 86 while Clint Black, Faith Hill, Toby Keith, Rascal Flatts, and Carrie Underwood have so far been denied.

The CMA deserves some credited for rightfully awarding its highest honor to almost all of the biggest stars in country music the last 20 years. You can argue so and so should have won more or won less, but you cannot say anyone one on that winners list does not deserve to have an Entertainer of the Year award in their trophy case.

Maybe one day soon Miranda Lambert will be clearing a space for her CMA award as after Wednesday night, it looks like the country music industry certainly likes her a lot.

A New Era in Country Music

Country artists from different eras come together to honor Alan Jackson at the CMT Giants event in 2008. Pictured are George Jones, Taylor Swift, George Strait, Denise & Alan Jackson, Hank Williams Jr. Martina McBride, Lee Ann Womack, Dierks Bentley, Miranda Lambert, and Brad Paisley.

Carrie Underwood’s back to back ACM Entertainer of the Year wins and Taylor Swift’s 2009 CMA Entertainer of the Year win confirmed what I had been thinking for the past few months, that there is new era in country music lead by co-mega stars Carrie Underwood and Taylor Swift. This new era likely started its genesis some time in late 2008, but now has come into full bloom in 2010.

Below I have provided a handy guide to each country era of the last 25 odd years, and highlight some of the super-stars of those eras.

The New Traditionalist era (1984-1989)

Traditional country music made a comeback in this era, but album sales were still stagnate. Many people romanticize about this era as being the last great era of country music, but that is simply not the case. In fact during this era country music was still considered an ugly step child mocked by mainstream music media and critics. It was only after the Class of 89 pushed country music to a new level of acceptance that mainstream media and critics began to romanticize about this era’s greatness as a way to “put down” the Class of 89. It seems with the mainstream media and critics the past is always better than the present.

George Strait – Strait transcends all country music eras, but this was the era that launched him. He is the only artist in music to chart a top 10 single for 30 years straight.

Reba McEntire - She was big in the 80’s then became huge in the early 90’s. Today she looks like an aging mother, or dare we say grandmother compared to Carrie Underwood and Taylor Swift, yet somehow she keeps rolling on though not a consistently as George Strait has.

Randy Travis – In 1986 he took country music by storm and may well have been this era’s biggest star, but by 1990 he already was on the fade. It was roughly a three album reign as a superstar.

The Judds – Mother Namoni and daughter Wynonna formed the hippest act of this era. People forget that the Judds were once so cool that even many non-country fans were into them. The Judds music has worn well, but the ladies themselves have spent to much time living out their personal dramas in public.

Hank Williams Jr. – Son of the greatest country singer of all-time, Hank Jr. carved out of very success solo career that spanned the 80’s. Commercial success disappeared in the 90’s, but he remains an icon.

Alabama – They were the superstars of the era before this one, but their success carried over. Others artists get more shout outs than Alabama when it comes time to talk about the legends of country music who have made an impact in the 80’s, but Alabama is more deserving than people think.

Class of 89 era (1989-1996)

The Class of 89 not only saved country music, but made it a major player in the greater entertainment world. While some believe this era’s artists (mainly Garth) started the ruin of country music, the truth is this group carried on the traditional country mantel, and never really courted pop radio. The goal of these artists was not to go and cater to pop music fans, but to lure pop music fans to country music and country music radio. In my opinion (and growing number of others) this is the greatest of the eras covered in this piece of writing.

Garth Brooks – He dominated this era. His greatest achievement was getting droves of non-country music fans to take notice of the genre. He boosted every country act’s sales by his ability to promote not only Garth, but country music as a whole.

Alan Jackson - An amazing artist whose commercial and artistic success is unparalleled. He will be the artist most remembered from this era because his body of musical work is unmatched.

Vince Gill – A gifted singer, songwriter, and guitarist who won 18 CMA Awards. Amazingly he won only 4 ACM Awards. That disparity is the largest among any artists. Why did it happen? Who knows, but what is known is Gill’s commercial success had faded by the late 90’s.

Clint Black – His first album “Killin’ Time” was great. His subsequent albums were not so great. He spent too much time wanting to record only songs he had written, and fighting with his ex-manager Bill Ham.

Travis Tritt – Another artist who started strong then faded. He should never have gotten into that feud with Billy Ray Cyrus. He also never had the songs to make good use of his great voice.

Mary Chapin Carpenter - In reality she had one truly successful album – “Come On Come On”. This album produced 4 of her 9 top ten hits and sold 4 million copies which is almost half of her total sales.

Brooks & Dunn – Ronnie Dunn has one of the greatest voices in country music history. Kix Brooks had great stage presence and energy. Both were gifted writers. 20 years of successes will come in an end in 2010 as the duo is retiring as an act.

Wynonna Judd – After her success with the Judds and her wildly successful debut album, Wynonna seemed set for a ten year run as superstar. It never happened.

Billy Ray Cyrus – One monstrous (“Achy Breaky Heart”) hit propelled him to superstardom. It also doomed his career. Luckily he had a daughter (teen pop sensation Miley Cyrus) who was able to get a job to pay the bills.

John Michael Montgomery - He was one of the least acknowledged country superstars ever. He had three straight multiplatinum selling albums and a string of hit songs, and yet no one seems to mention him among successful artists of this era. Personally I was not a big fan of his music. In fact I think it’s downright bad.

The Women Rule era (1996-2002)

This is the era when country music became country pop. Shania Twain was the first to cross over to pop music by making pop version of her country songs, Faith Hill, LeAnn Rimes, and others followed. While creating pop versions of country songs was not invented in this era, it became an epidemic. Instead of bringing pop fans to country music, the country artists morphed into pop stars and went to the pop fans on the pop fans’ terms.

Country radio however wanted to have captive audience; an audience that would listen only to country radio because that was the only place you could heard a particular artist. Once country radio realized they no longer had this with most the female superstars (Shania, Faith, LeAnn, and others) of this era, country radio shifted to artists less likely to be heard on pop radio which brought forth the Return of the Men Era.

This era marks the beginning of the end of the country music industry as a homogonous entity. No longer were country artists promoting themselves and country music as a whole, but the artists were now just promoting themselves.

Shania Twain - Twain was the master of living in both the country and pop world. Twain mixed country instruments with pop music arrangements and came away with big success. She made lots of fans and lots of enemies in the process. Twain has not released a studio album in 8 years, so it will be interesting to see what happens if or when she releases a new studio album.

Dixie Chicks - This traditional leaning trio was much loved for their music, but their outspokenness ended their hold on country music. Now considered more a pop group, the question remains where will go with their next album? The political foils (President Bush, Toby Keith, country radio) are either gone (Bush), fading (Keith), or on to other things (country radio is living large with Carrie Underwood and Taylor Swift). Now 11 years after their debut, the Chicks may not find the commercial success they once had. Do they care? Who knows, but it will be interesting to see what happens.

Faith Hill – At first she seemed to be a refreshing good old gal from Mississippi, but then Hill made herself into the blonde Shania. It worked for a while then things started going wrong. In a way the country music industry seem to feel worse about Hill going pop than Twain as Twain was never seen as a part of the country music family while Hill was.

Tim McGraw - He is not a great singer, but for the most part he has mastered the art of song selection. With some exceptions McGraw has recorded and released good songs which touch people one way or another. He may never be Strait, Jackson, Brooks or Gill, but he is a cut above most male country artists

Martina McBride – She tried to remain more country than Twain and Hill, and it helped with awards and country radio play. However, it seems that her time is up. Her latest album “Shine” is tanking. McBride never sang true traditional country, and her penchant for singing “preaching” songs grew old.

LeAnn Rimes - Many expected more from Rimes. She has such a great voice, but instead of a superstar career in country music, she became a so-so country artist and a mediocre pop star.

Deana Carter - A true one album wonder. Who would have thought her career would have ended so quickly. She seemed to have it all voice, songwriting talent, and good looks.

The Return of the Men era (2002-2007)

Women 25-55 have always been a key demographic in country music radio’s listening audience. It is in this era that female 25-55 demographic became literally all encompassing. The wishes of this soccer mom audience became the command of country record labels and country radio. The soccer moms wanted good looking guys singing songs of love. An occasional funny ditty was welcomed as well.

Knowing that male artists had a harder time getting played on pop radio thereby making country radio the only place male artists could be heard, and knowing that playing male artists would keep the 25-55 female audience tuned in, country radio went male artist heavy.

George Strait, Alan Jackson, Brooks & Dunn, Tim McGraw, and Garth Brooks were allowed to continue on, but female artists were thrown aside. This era had some good music, but the complaints of water down country music began to rise exponentially during this era. Kenny Chesney and Rascal Flatts especially came under attack.

Also this era begins to see albums sales decline. Fans of pop music began getting their music via the Internet not on cd. Country fans lagged behind on this trend, but the trend started to take hold during this period.

Kenny Chesney - It took years for Chesney to finally hit the big time (his big break came off publicity generated from his stealing and riding a police horse at the George Strait Music Festival in the late 90’s), and it was a great run. However, trends seem to show the days of his tropical island flavored countrys seem to be coming to an end.

Toby Keith - His macho country help make him a super-star, but he spent to much time on it instead of the great ballads he use to sing.

Keith Urban - He can play guitar, sing, write, and has huge stage presence. The fact he is married to movie star Nicole Kidman only adds to his hipness, and yes likely his happiness.

Brad Paisley - He was more traditional country when he started, but Paisley seems to be in the zone right now. Like Urban he can sing, write and play guitar.

Rascal Flatts - Loved by many hated by many, RF continues to charts hits, sell records, and draw big crowds on the road. They will never garner many industry awards or respect though

Gretchen Wilson and the Muzik Manfia - The only female artist to rise during this period, Wilson redneck pride image eventually worked against her with the arrival of the more beautiful and youthful Carrie and Taylor. However, for a brief moment Wilson seemed to be the queen of country music.

The Raise of the Young Women of Country era (2008-

The soccer moms are now discovering that they have company - their daughters and sons. While other eras of country music most notably the Class of 89 era bought in the youth audience, this era seems to have made major inroads to the youth market. Give credit to Carrie Underwood, Miranda Lambert, and Taylor Swift for this change in country music’s audience demographics.

Teenage girls see Carrie, Miranda, and Taylor as friends and role models. Teenage boys see Carrie, Miranda, and Taylor as someone they want to date and possibly marry.

Taylor Swift has shown the country music industry the new way to reach young fans is via Internet social media sites such as MySpace, Facebook, Twitter, and YouTube. Now a presence on social media sites is a requirement for all country artists.

Surprisingly no solo male superstars have emerged since the arrival of Brad Paisley, Keith Urban back around 2000. Country audiences continue to migrate toward getting their music from the Internet, but many fans still cling to their cds.

Carrie Underwood – Winner of the wildly popular televised pop music competition “American Idol”, Underwood stormed into Nashville already a star. Her rise to mega-stardom has been marked by a surprise clinging to country music tradition. She has joined the Grand Ole Opry and espoused the music of Alan Jackson, Randy Travis, and other country legends. While many see her only as country pop singer, she seems to be lending more towards mixing traditional country with her country pop. Without a doubt Underwood is one of the most gifted singers to appear in country music in decades.

Taylor Swift – Swift is a talented singer-songwriting teenager whose writing ability is far superior to her actual singing. Her gifts don’t stop at songwriting. Her ability to understand that her fan base now communicates with each other in new way (via social media on the Internet) put her on the cutting edge of a new music marketing era.

Sugarland – This once time group is now a duo that consists of gifted lead vocals Jennifer Nettles and her male music partner Kristen Bush. Sugarland is the country version of the Eurhythmics where the lead singing female vocals comes to dominate the group. Sugarland members do not have much in the way of country music backgrounds, and their sound are definitely country-pop, but the music and personalities have engaged a country music audience.

Miranda Lambert – Her kick ass traditional country music may not get played as much as some on country radio, but it sure sells cds. She beloved by music critics and music industry professionals, and her new album Revolution was the best album released in 2009.

Lady Antebellum – Hilary Scott, Charles Kelly, and Dave Haywood form an interesting trio. Scott (daughter of country artist Linda Davis) and Kelly share lead vocals. In a way they are the country Fleetwood Mac.

The Decade in Country Music (2000-2009)

This Country Music decade started out with Alan Jackson, the Dixie Chicks, and Toby Keith dominating, George Strait still making hits, and promising new male artists Keith Urban and Brad Paisley emerging. The decade ends with Taylor Swift and Carrie Underwood dominating, George Strait still making hits, and few promising new artists.

Rather than rate which album or song was the best, here is my brief look at some of the key country artists of this decade.

Taylor Swift – The first country artist to figure out that the ground had shifted beneath the industry. Swift realized country artists are now required to enter into a new kind of relationship with their fans. Her use of social media to communicate directly with her fans helped this gifted songwriter but mediocre singer; evolve into the most powerful force in country music.

Carrie Underwood – Underwood seems to be everything you could hope for in a country artist - a beautiful, young, southern woman with rural values, a strong Christian faith, an amazing singing voice, and knowledge of country music history. All she needs knows is some real good music. When she sings traditional country, she is utterly amazing. When she sings her country pop music, she lacks.

Kenny Chesney – His concerts are great, but his music will likely be the least remembered of any of these top artists. Chesney was never more than a bland, would be rocker wearing a cowboy hat.

Toby Keith – He started a decade trying to be macho. He fought with Natalie Maines of the Dixie Chicks, the late ABC News Anchor Peter Jennings, the CMA, his record label president Luke Lewis, and pretty much anyone else. Keith was man’s man, a patriot fighting for America. Sadly all the fighting covered up some great music that he made early in the decade. Even sadder as the decade wore on, Keith became a parody of himself and his music suffered.

Brad Paisley & Keith Urban – I like some music by each of these guys though more their earlier stuff than later, but really they both could have been so much more than they were. Urban can at least point to his rehab stint as an excuse, Paisley has none. I think Urban is a far better live performer, but that is just my opinion.

George Strait – Here are the top 10 artist of the 3 decades. The 80’s (Alabama, Randy Travis, Hank Williams Jr., George Strait, Reba McEntire, the Judds, Dwight Yoakam, Willie Nelson, Kenny Rogers, Dolly Parton). The 90’s (Garth Brooks, Alan Jackson, George Strait, Reba McEntire, Brooks & Dunn, Shania Twain, Tim McGraw, Vince Gill, Faith Hill, Clint Black). The 00’s (Taylor Swift, Carrie Underwood, George Strait, Alan Jackson, Toby Keith, Kenny Chesney, Rascal Flatts, Tim McGraw, Keith Urban, Brad Paisley).

One name appears on all three – George Strait. That says it all.

Alan Jackson – He started this decade with masterpiece album “Drive” featuring his 9/11 ode “Where Were You (When the World Stopped Turning)”, and wonderful tribute to his father “Drive (For Daddy Gene)”. As the decade wore on he dared to record an album of old Christian hymns “Precious Memories” that sold over 1.5 million copies. Throw in a artsy album “Like Red on a Rose)” a few massive hits like “Remember When” and “Its Five O’Clock Somewhere”, and a record tying 5 CMA wins in 2002 and Alan Jackson proves he like George Strait is timeless.

Rascal Flatts – The sold plenty of albums and got zero industry respect. They are likely beyond caring, but I think they will never be accepted by critics and the country music industry.

Dixie Chicks – They started the decade the biggest stars in country music, ready to take country back to its roots. Then Natalie Maines said the wrong thing in the wrong place at the wrong time. The ensuing controversy was handled badly by everyone including the Dixie Chicks. The Chicks adoption of an us vs. them approach to things worked fine for a while, however such an approach only works as long as the “them” are still around. Unfortunately for the Chicks the “them” (President Bush, Toby Keith, and country music radio) are either out office, fading, or have moved on to Taylor Swift and Carrie Underwood.

Evidently the two of the three Chicks have moved on as well. Martie and Emily have recorded an album of fiddle and banjo music without Natalie. They now call themselves The Courtyard Hounds. Does this mean the end of the Dixie Chicks? I don’t know, but I always like Martie and Emily’s playing, so it should be interesting.

My “Artist of the Decade” is the same as last decade – Alan Jackson. I loved this man’s music, so does my entire family.

My “Favorite New Discovery of the Decade” is Miranda Lambert. She gives me hope that my kind of country music is not dead.

Joe Mauer and Taylor Swift

Joe Mauer trots home with the 2009 AL MVP

Monday Joe Mauer became the 5th Minnesota Twins to win the American League MVP. November 11th Taylor Swift became the 29th person to win the Country Music Association’s Entertainer of the Year Award. Mauer received 27 of 28 1st place votes and won universal praise from baseball followers of all varieties. Mauer was the first player in the American League since George Brett in 1980 to win what has been dubbed the “Modern Day Triple Crowd” (leading the league in batting average, on-base %, and slugging percentage). Mauer, who has won three batting titles, hit .365 this year while winning a gold glove playing the most important defensive position (catcher) in baseball. You would be hard pressed to find anyone who doubts Joe Mauer is deserving of the accolades he is receiving.

Taylor Swift has sold more albums than any other country artist this year. Her singles have major hits. Her concert tour was a huge success. She has helped usher country music into the digital age. It was Swift who was the first country artist to successfully use social media like MySpace, YouTube, and Facebook to bring her music directly to her fans, and hold an on-going conversation with them. In a changing music landscape, Taylor Swift has been out front of the rest of the country music world helping to keep country music relevant. Yet you will find many people who think Taylor Swift is undeserving of the accolades she is receiving.

It was once that way for Joe Mauer as well. When the Twins’ drafted Joe Mauer #1 overall in 2001, critics quickly denounced the pick claiming the Twins should have taken highly touted pitching prospect Mark Prior instead. When Prior beat Mauer to the major league then won 18 games to lead the Cubs to the brink of the World Series, Mauer’s critics howled even more. Today Mark Prior’s career is in ruins. He had one great season and since has battled injuries.Mauer has won three batting titles and is now a MVP.

Mauer’s critics have complained about his lack of power, his supposed health issues, and his lack of vocal leadership in the clubhouse. Funny how all those complaints have now disappeared. Mauer is not only the best catcher in baseball, he is one of the two best players in all of baseball (Albert Pujlos is other). Mauer hits for average, power, walks more than he strikes out, and is one of best defensive catchers in the league. He has lead a less then stellar pitching staff to overachieve, and helped the Twins win two division titles and come within an eyelash of another title in the last four years.

Taylor Swift’s critics claim she cannot sing. They say she writes fluffy songs about nothing but teenage love. They say she is only interested in crossing over to pop music. They claim she will destroy country music.

Sadly I have heard these criticisms in country music before. Shania Twain can’t sing and will be the death of country music. Alan Jackson is boring, Tim McGraw is a weak vocalist, Brooks & Dunn are all show, Reba McEntire has forgotten her roots, George Strait’s albums all sound the same, Brad Paisley’s music is bland, Toby Keith is all about image not music, the Dixie Chicks are traitors, Dwight Yoakam is an aloof troublemaker, Garth Brooks is ruin of country music. Funny how these artists have taken heat at one time or another in their careers, and yet all are now respected artists.

The CMA Awards voters often seem to cast the votes not for who the think was the best, but who they think would represent the country music genre best. Vince Gill did not deserve to be CMA Male Vocalist for five straight years (1991-1995) yet he won all five years. It was fairly obvious the CMA wanted to push Gill forward as representative of country music. He was what they wanted people to think about when they thought country music.

Taylor Swift will not be the death of country music as many people think. No more so than Kenny Rogers, Garth Brooks, or Shania Twain was before her. If country music dies it will be because of its way of doing business. Country music’s current business model has large record labels spending hundreds of thousands of dollars on developing artists who they then spending millions more on promoting to radio. Now these labels find they no longer have the money to sustain that model.

In a new model Taylor Swift helped create, artists will use the Web to promote themselves and work to gain a core following before sending their music to radio. This following will help promote the artist’s music to others who will then in turn help push the artist’s music when it finally reaches the radio. Lady Antebellum is an excellent example of the new model. I knew about them long before they ever released a single to radio. I was not alone. Now they are raising stars.

Music will be distributed via methods such as iTunes and Amazon.com. Artists will produce and promote music at lower cost. If your costs are lower, you need to sell less to make money. In his 2006 books The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson explains the future of music is not having a few superstars selling 5-10 million copies of their albums, it will be several artists selling 250,000 or 500,000 or 1 million copies of albums. Artists will sell less, but more artists will sell. Anderson talks about a new model of doing business in the music world which is similar to the model used by Taylor Swift.

Taylor Swift’s CMA wins had little to do with her singing. They were an acknowledgement that she is the future model of what a country music superstar must be – an artist who can not only write and sing, but be willing to engage their fans in an on-going dialogue on current and new mediums of communication.

You may not like her singing, you may think the songs she writes are fluff, you may think she is full of herself, but you cannot escape the fact that Taylor Swift has come to be the symbol of country music to an emerging audience that will not longer play by the old rules.

Taylor Swift is sustaining country music in terms of sales and exposure. Without her the life boats would be lowered because country music would be sinking. The CMA grabbed a hold of its biggest life preserver – Taylor Swift – and asked her to keep country music a float.

No one with the Minnesota Twins is thinking of lowering the life boats. With an exciting nucleus of Joe Mauer, Justin Morneau, Denard Span, Jason Kubel, Michael Cuddyer, J.J. Hardy, Scott Baker, Kevin Slowey, Nick Blackburn, and Joe Nathan the Twins have a chance for something big. Joe Mauer will soon be signing a long-term contract extension as the Twins will not let him leave. Mauer’s presence will make the Twins relevant for years to come. No one will argue Joe Mauer’s greatest. No questions will be asked about his game. Like other legends before him such as Ruth, Cobb, Williams, Musial, Mantle, Aaron, Mays, Bench, Jackson, Schmidt, Henderson, Griffey Jr., and Pujols, Joe Mauer’s greatest seems assured.

Joe Mauer and Taylor Swift now the banner carriers for two things I love – Twins baseball and country music - with Joe Mauer being universally loved and Taylor Swift anything but. I find the reaction to both interesting. Why is one of them so loved and the other not? Is it the perspective from which one views them? Ten years from now will people view Swift differently like they view Joe Mauer now or for that matter Shania Twain?

I have meet Joe Mauer multiple times in person. He is a great guy. He has shown his greatness on the field and yet remained humble. He is seemingly loved by everyone. I have never meet Taylor Swift in person, yet I have seen her accept her awards humbly. She has rarely complained the criticism she has received. Yet she is both loved and hated with intense passion.

Baseball and country music both inspired great passion. Much passion is directed toward who is greater and who. Is Babe Ruth greater than Hank Aaron? Is Alan Jackson greater than Garth Brooks? Yet two different standard barriers at the top of their games – Joe Mauer and Taylor Swift – inspire much different reactions. Joe Mauer seemingly can do not wrong; Taylor Swift seemingly can do no right. Perhaps one should step back and see that in fact Taylor Swift may not as bad as she seems. Joe Mauer has proved that you should wait awhile before passing judgment.

Alan Jackson is a CMT Country Music Giant

Alan Jackson will be honored as CMT Country Music Giant on a Dec. 6 with CMT special filmed at sold out Ryman Auditorium. Alan is defiantly worthy of the honor. Reba McEntire and Hank Williams Jr. were the first two honoraries. I was interest to note the list of performers at Alan’s event is most cross gender of the three.

Reba had all women at her event (Kelly Clarkson, Faith Hill, Martina McBride, Trisha Yearwood, Jennifer Nettles (Sugarland), and LeAnn Rimes). Hank Jr. had mostly men with Gretchen Wilson and his daughter Holly Williams as the only women (Alan Jackson, Tim McGraw, Brad Paisley, and Shooter Jennings were some of the men who appeared).

Alan has George Strait, Taylor Swift, Brad Paisley, Miranda Lambert, Lee Ann Womack, Martina McBride, and Derrick Bentley performing with Carrie Underwood, Brooks & Dunn, and Diane Sawyer offer video tributes to Alan. Hank Williams Jr. and George Jones will appear in person to pay tribute to Alan.

So Alan has four women and three guys performing. What does that mean? Reba was an icon for young female artists. Hank Jr.’s partying, macho songs tended to be beacon for men. Alan Jackson and his music have touched all genders and age groups. The up-tempo partying songs like “Chattahoochee” and “It’s Five O’Clock Somewhere” are balanced out by romantic songs of love like “Remember When” and “Livin’ On Love” and songs of heart break like “Here in the Real World” and songs fond remembrance like “Drive (for Daddy Gene”.

Alan has also written many of his own songs making him a role model to young singer – songwriters like Taylor Swift and Miranda Lambert. He cuts across age with the oldest country hit-making artist (Strait) and the youngest (Swift) honoring him. Alan Jackson has truly been the country music artist for all ages, genders, ethnicities, shapes, and sizes.

Below is what I read on the Web was to be the set list for the night and my comments.

Brad Paisley (w/ an appearance by Alan Jackson) “It’s Five O’Clock Somewhere” – Paisley is a well-know fan of Alan’s and has modeled his career after him, so he needed to here. Obviously this song had to be included, but I think Paisley was the wrong person. He would have been great doing “Here in the Real World”.

Miranda Lambert & Lee Ann Womack “Gone Country” – Alan was an early booster of Lee Ann’s career and she has not forgotten that. I was pleased to see Miranda included in the evening. I know she is a big fan of Alan’s and she leans toward the traditional country singer – songwriter he is.

I have to see this performance to judge it. I am not sure how a duet with these two fine artists will work on this song. Miranda would have been great on “Mercury Blues” or “Where I Come From”. Lee Ann could have tackled one of Alan’s many amazing ballads.

Martina McBride “Where Somebody Loves You” – A surprising song choice as this song was not one of Alan’s bigger hits. Still it seems to be something Martina could do well with. Martina is a long time admirer of Alan’s. The two have duet together and toured together. Then again everyone has toured with Alan. I was not surprise to see her on the list of performers.

Dierks Bentley “Don’t Rock the Jukebox” – Another obvious song choice. I think it will work well for Dierks. He is another Alan admirer, and a singer – songwriter dedicated to music more than image much like Alan has tried to be. I am not a huge Dierks guy, but I think it great he is here.

Taylor Swift “Drive (For Daddy Gene)” – I read on People Magazine’s Web site that Taylor says this song meant a lot to her father and her. I can see why. This is a real classic and something Taylor should have little problem handling. As a young singer – songwriter I Taylor has great admiration for Alan’s work, and it longevity.

I am sure the producers of the show were happy to have Taylor there, as where Taylor goes viewers follow. No offense to Brad, Lee Ann, Miranda, Martina, and Dierks, but none of them are mega – stars. Love her or hate her, Taylor is a mega star.

George Strait “Where Were You When the World Stopped Turning” - Of course George Strait is beyond mega star, he is an icon still charting hits and selling records. He is also a close friend and duet partner of Alan’s. Alan and George have been beacon’s of excellence in country music for years. They are icons. George had to be here, just as Alan should be at George’s CMT Giant celebration when that time comes.

Of course “Where Were You…” had to be included and I am glad George was selected to do the song. I have no doubt it will be a brilliant performance.

Alan Jackson “Chattahoochee” and “Remember When” – If I remember correctly at her CMT Giant celebration Reba sang only “Fancy” and at his Hank Jr. did only “Family Tradition”. Alan evidently will get two songs. Classics like these will remain ageless.

Alan Jackson, George Strait, Brad Paisley, and Dierks Bentley “Country Boy” – Alan’s present single gets the All-Star group performance. The song is an interesting choice; I would have gone for “Where I Come From”, but they are all country boys.

I would have liked to see Carrie Underwood perform rather than offer a video tribute. However it looks like her concert schedule made that impossible. Brooks & Dunn also offered a video tribute, but no other artist from the early 90’s (Strait covers the 80’s, 90’s and 00’s) is included. I would have been nice for say Vince Gill, Pam Tillis, Clint Black, Travis Tritt, or Garth Brooks to offer a shout out, but I guess with the limited time available you have to give time to the hot artists of the day and real hip old guys like Hank Jr. and George Jones.

Still I think this will be great. Interestingly Reba, Hank Jr. and Alan have yet to make the Hall of Fame, but Hall of Famers from their generations like Alabama, Vince Gill, and George Strait have not be named CMT Giants. Neither has Garth Brooks. Something tells me that will be corrected in the future as CMT Giants will probably continue on for years. For now it is a true country music giant – Alan Jackson.

2008 CMA Award Nominations

The nominations for the 2008 Country Music Association (CMA) Awards have been announced. Overall I think they were alright. There were a few people I think should not have been nominated and a few who should have been.

Brooks & Dunn’s “Cowboy Town” should not have been nominated for Album of the Year. I thought Reba McEntire’s “Duets” album should have been nominated. LeAnn Rimes and Reba should have joined Carrie Underwood, Taylor Swift, and Miranda Lambert as Female Vocalist of the Year nominee. Also Alan Jackson’s “Small Town Southern Man” should have been nominated for Song of the Year.

However you can nitpick these things to death. I was pleased to see my prediction that Sugarland would be considered for Entertainer of the Year come true. I was also pleased to see my man Alan Jackson up for Male Vocalist, Album, Song, and Video of the Year.

Here are my predictions for the winners.

Entertainer of the Year will be Kenny Chesney. This will give him four EOY wins tying him with Garth Brooks for the most wins. I personally think Keith Urban should be the choice. I think his live performances and his music are superior to Kenny, but that is a personal preference.

Male Vocalist will be Brad Paisley. Since 1991 only one person, Toby Keith in 2001, has won this award and not won it at least a second time in a row. Paisley won last year for the first time, so the laws of percentages say he will win again. I prefer Alan Jackson here and he deserves it, but it is hard to not say Brad deserves it too.

Female Vocalist will be Miranda Lambert. Miranda is definitively deserving, and she is really making some great music. Of course Carrie Underwood and Taylor Swift are the two best selling artist in country music right now. Underwood has won the last two FOY awards, but I get the feeling the industry is tiring of her winning all the time. There was a time in the 90’s when the CMA used the Female Vocalist Award to push female artists to the new level of stardom. I think that will happen here with Miranda.

Group of the will be Rascal Flatts. I think the CMA is tiring of RF as they were not nominated for Entertainer of the Year even though they had a big tour and sold some albums. It seemed to me that RF was never really accepted by the CMA and its voters. I think Lady Antebellum is more to the CMA voters liking, and will soon be taking over this award.

Duo of the Year will be Sugarland. I think they will have a big night. Nashville biggest female stars (Carrie Underwood, Miranda Lambert, and Taylor Swift) are young, and country music core 25-54 female audience may not see them as one of them. Sugarland’s Jennifer Nettles (age 34) is someone they can related too more wholly. The country music industry knows this and also knows Sugarland is selling a lot of albums. Country Music needs more superstars, especially with female voices, and the CMA will do its part in promoting Sugarland for that role.

The New Artist of the Year will be Lady Antebellum. Music folks think these guys are great, and the CMA voters will agree. I think Ashton Shepherd should have been dominated and won, but I was not consulted.

Album of the Year will hopefully be “Good Time” by Alan Jackson. I think it is the best album nominated. Of course the CMA could go for a more commercially successes album like Carrie Underwood or Kenny Chesney’s.

Single of the Year will be “Stay” by Sugarland. Simply put this song is sung powerfully and masterfully by a gifted vocalist in Jennifer Nettles of Sugarland.

Song of the Year will be “Stay” by Sugarland. Why? See above.

Video of the Year will be “Stay” by Sugarland. I still remember watching it for the first time on YouTube. Not much happens in the video, but it was definitely powerful.

Vocal Event of the Year Sugarland will win here with “Life in a Northern Town.” Never released a single, and only recorded during a live concert, this song was an improbable success.

Selected Country Music Artists Fortunes in 2008

I review what artists will do what in 2008.

Alan Jackson will do well in 2008. His album Good Times comes out March 4 and based on the reaction to his new single Small Town Southern Man on places like Country Universe and elsewhere the album should sell well. Small Town Southern Man should earn single and song of the year nominations. Could Good Times be country album of the year?

Even in this tough time for female artists in country music, Ashton Shepherd will make it. She may not be as successful as Carrie Underwood, but she does not have to be to enjoy a rewarding career.

Taylor Swift is not the greatest singer, but neither is Tim McGraw. He succeeded by making mostly good songs choices. Taylor’s has great potential as a song writer. If she realized this potential on her next album, due in 2008, she could have something. Taylor is also the master of using social media to mobilize and gain fans. This fan base should aid her in her efforts for success.

Faith Hill will leave country music, as she has stated, to make a more soul filled pop album. I wonder if this will be as successful as she thinks, because pop music may in a serious rut in 2008.

Brad Paisley and Keith Urban will have it out for the CMA Entertainer of the Year Award. Since Urban has won previously, Paisley would seem to be next in line. With Sugarland, Josh Turner, and Carrie Underwood coming up behind him, he had better hope he wins in 2008.

Sugarland will continue their ascent to super-stardom and earn a nomination for CMA Entertainer of the Year. Their song “Stay” will earn single and song of the year nominations.

Kenny Chesney and Toby Keith will start fading. Chesney will use this as an opportunity to create more traditional, yet daring, country music.

Josh Turner will continue to rise in the eyes of fans, critics, and award show voters.

Brooks & Dunn will, as they have said, release solo albums. Brooks & Dunn the duo will continue, but their popularity will fade.

Miranda Lambert will either become a star or become frustrated by her inability to get country radio to play her music; with the key being how she mobilizes her fans through social media.

The Dixie Chicks will return to country music in 2008. Why? It is the illogical thing to do. It will also cause the mainstream media to pay a great deal of attention to them, thereby helping them sell albums. Also country music is their natural home, and both sides are probably ready to forget if not forgive.

Gretchen Wilson will disappear for the year while she tries to revive her fading career. Amazing how fast she sank after seemingly being the new voice of women in country music.

Jewel will have a tough time in her bid for country music stardom unless she has more up-tempo songs than the ones I heard on her MySpace page. It will not help her that other pop artists will come flocking to country music and not be really as serious about a real career in country music as she is.

Julianne Hough (two-time winner of Dancing with the Stars) and Lady Antebellum will join Ashton Shepherd as break out new artists in 08.

Martina McBride will fade quickly unless she gets more daring with her music. Her last album was bad, and her great voice wasted. She should make a gospel album, but I sense she is still intent on trying to become a bigger star.

George Strait, Garth Brooks, or Shania Twain will make a daring album of music.

Carrie Underwood will have continued success, but find a building backlash to her success. Then her record label will announce Kelly Clarkson will be making a country album putting both of American Idols biggest star alumni in the same genre and on the same label.